Public Relations & Event Marketing:
Vintage901 Wine, Food & Music Festival
For more than a decade, our firm has served as the strategic communications and marketing partner for Vintage901, helping grow the organization from a local event brand into one of Memphis’ premier wine, food, and music experiences. Over the course of this partnership, CMG has supported numerous festival campaigns and signature events through integrated communications, creative marketing, and audience engagement. The Perfect Pairings Brunch promotional campaign serves as one example of how that strategic approach continues to build momentum for Vintage901 and its annual Wine, Food & Music Festival.
Client
Vintage901
Services
• Public Relations
• Event Marketing
• Strategic Communications
• Social Media Marketing
• Video & Creative Production
Timeline
2016–Present
Industry
Nonprofit/Events
The Challenge
Vintage901 sought to strengthen awareness of both the Perfect Pairings Brunch and the larger festival while reinforcing its reputation as one of Memphis’ premier culinary and cultural experiences. The organization also sought an experienced communications partner to support its continued growth through integrated marketing and public relations.
- Capturing the sophistication and atmosphere of the event experience
- Differentiating Vintage901 from other regional food and wine events
- Increasing awareness and attendance for the annual festival
- Developing compelling digital content for marketing and media outreach
- Strengthening audience engagement and long-term brand recognition
Our Approach
We developed a multi-channel communications strategy centered on storytelling, brand consistency, and audience engagement. Our goal was to showcase not only the event itself, but the complete Vintage901 experience—celebrating food, wine, music, culture, and community.
- Produce a promotional recap video for all events
- Build anticipation for the annual festival through visual storytelling
- Expand visibility through social media and earned media outreach
- Support long-term festival growth through integrated communications and marketing
The Execution
Strategic Communications & Public Relations
As Vintage901’s longtime communications partner, we have developed and executed comprehensive public relations strategies that increase festival visibility, generate earned media coverage, and strengthen relationships with media, community partners, sponsors, and key stakeholders.
Integrated Marketing & Audience Engagement
We have planned and managed multi-channel marketing campaigns that promote festival events, drive ticket sales, expand audience reach, and maintain year-round engagement through social media, email marketing, digital advertising, and promotional partnerships.
Creative Direction & Brand Development
Our team has provided ongoing creative leadership for the festival, producing annual campaign themes, visual branding, promotional materials, sponsorship collateral, digital assets, photography, and video content that reinforce Vintage901’s distinctive identity.
Digital Experience & Content Management
We have managed the festival’s digital presence through website development and maintenance, ticketing promotion, content strategy, email communications, and user experience enhancements that support attendee engagement before, during, and after each event.
Event Production & Partnership Support
Beyond marketing, our team has supported event operations through sponsorship activation, vendor coordination, onsite communications, guest experience planning, and logistical support to help deliver a seamless festival experience for attendees, partners, and sponsors.
The Results
10+
YEARS
strategic partnership
565
ATTENDEES
2026 Festival
750+
video views
Integrated
MARKETING CAMPAIGN
annual
Year-Round
COMMUNICATIONS
partner
PROJECT GALLERY
Event Branding
Event Experience
Social Media
Public Relations
Sponsorship
Looking to grow your event, brand, or audience engagement?
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